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DuiTuak
WooCommerceBrandingE-Commerce
Strategic Overview
DuiTuak produces premium handcrafted tuak (rice wine) rooted in three generations of Bornean heritage. We created a moody, story-led website that brings their origin story to life, with an integrated WooCommerce shop, event activations and RSVPs, and customer testimonials, taking a traditional drink "From Borneo, for the World".
The Challenge
DuiTuak needed to reposition a traditional local drink as a premium lifestyle brand while also selling online.
- Elevate tuak into a premium brand
- Tell a heritage story authentically
- Combine brand storytelling with online sales
The Results
A distinctive brand experience that blends heritage storytelling with a seamless online shop.
- WooCommerce shop for direct online orders
- "Our Origin" heritage storytelling section
- Event activations with RSVP calls to action
- Customer testimonials carousel
